Luxury Real Estate at Batumi Riviera by Eagle Hills Georgia

Step into Batumi, a city that’s buzzing with change and brimming with opportunity, where the mountains kiss the Black Sea and chic towers rise alongside ancient streets. Our attention is fixed on Eagle Hills Georgia—a name that’s changed skylines from the Middle East to Europe—now setting its sights on Batumi Riviera. Here, the meaning of luxury isn’t just about marble lobbies and high-rise views. It’s about re-defining what it feels like to truly arrive.

What makes Batumi Riviera such a rare gem? For starters, it’s carved out of bold ambition—Eagle Hills Georgia’s vision for luxury real estate blends modern elegance with coastal serenity. This project is more than an investment; it’s your own slice of Georgia’s most vibrant city, steps from Batumi’s legendary seaside boulevard and minutes from the international airport. The local market is heating up, drawing the eye of discerning buyers from the UAE and beyond, and with good reason: the value here isn’t just in bricks and mortar. It’s in lifestyle, freedom, and a stamp of prestige.

Picture this: mornings shaded by the sea air, evenings filled with cosmopolitan energy, all anchored by uncompromising quality and a developer you can trust. Eagle Hills Georgia luxury real estate stands apart not only for its iconic presence, but for its relentless focus on smart, sustainable living and long-term value. Why settle for fleeting trends, when you could invest in the future of this Black Sea hotspot—where every detail means something, and every moment matters?

Batumi Riviera luxury real estate from Eagle Hills Georgia, Black Sea waterfront

Behind all the shine lies a market undergoing rapid transformation. Batumi’s property sector has moved past boom-and-bust cycles, now offering a stable, appreciating environment favored by savvy investors. Eagle Hills Georgia is at the forefront, turning vision into reality and making Batumi Riviera the region’s address of distinction. What’s driving this urban metamorphosis, and how does Eagle Hills’ legacy shape the Batumi Riviera story?

Let’s not pretend Eagle Hills Georgia is just another property developer pitching pretty renderings. The name’s already on everyone’s lips in the investor circuit, but that’s actually for a reason—they shape trends, not just chase them.

Start from the basics: their roots are in the UAE, which comes with its own baggage (some good, some… well). But look at what’s happened since: you’ve got headline-making builds in several countries, and lately, it’s Georgia’s coast and cities on the table. If you know real estate, you’ll have seen the Batumi Riviera pop up, or the Tbilisi Waterfront overhaul, that Gonio Yachts & Marina project (a mouthful, but people pay attention). These aren’t just swoopy buildings for the skyline, they’re moving the entire market. You get the sense that when they show up, other developers have to raise their game—or bail out.

One example that gets cited repeatedly: Marassi Al Bahrain. It’s not “luxury apartments,” it’s an ecosystem—retail, beaches, a marina, and thousands (literally, over 6,600) homes all stitched together. Not subtle. That playbook is coming to Georgia now. You see signs already: streets and shorelines not just rehabbed, but reimagined from the ground up.

Who’s behind the curtain? Familiar names if you follow the sector. Ia Gogidze is Eagle Hills Georgia’s strategy chief. She’s fine being quoted about “pioneering” or “raising the bar”—honestly, it sounds fluffy until you walk through one of their sites and notice the difference. There’s marketing, and then there’s doors that actually feel solid when you close them.

If you want to know why their projects stand out, it’s not just budgets or ambition, it’s the small stuff they actually care about. Premium here means something—integrated smart tech, sustainability that isn’t a sticker on the wall, places laid out so you don’t end up shoving your sofa into a weird alcove. The UAE investor crowd knows value when they see it. Flash is everywhere; good bones are rare.

What all these developments share: obsessive QC, stuff that holds up for more than five years. Not just shiny at grand opening, either. You see a pattern—first impression is wow, but it holds up years later.

Anyway, Batumi Riviera—everyone’s watching to see how that pans out, whether they can pull it off at the scale they’re promising. I’d bet on the execution, given the track record. The master plan apparently drills down to the details nobody thinks about (door handles, yeah), so the expectation is no shortcuts. Let’s see.

Batumi Riviera Project Overview and Key Facts

Batumi Riviera isn’t your off-the-shelf luxury complex—it’s a bold statement that turns heads and resets the bar for premium coastal living in Georgia. Here, every building, line, and surface is curated with nuanced sophistication, shining bright among Batumi luxury apartments. What makes this development truly pop? Let’s unravel the facts that matter.

Distinctive Type and Ambitious Scale

  • Project Type: Batumi Riviera is a sprawling, mixed-use luxury development. At its heart, you’ll find ultra-modern residential towers blending seamlessly with high-end retail, lifestyle, and leisure venues. Think of a vibrant waterfront where exclusivity and energy meet.
  • Unit Count and Layouts: Early master plans indicate several hundred upscale units. Rumors (the kind we love) suggest studio sanctuaries, panoramic one- and two-bedroom layouts, and sprawling penthouses with skyline or uninterrupted sea views. Perfect for anyone chasing next-level comfort or seeking a smart home in Georgia.
  • Phased Development: The project is staged strategically. Initial phases focus on premium residential towers; subsequent phases add exclusive amenities and possibly a world-class marina, fueling the city’s transformation.

Architectural Vision: Bold, Bright, and Bespoke

  • Signature Design: The architecture isn’t about blending in—it’s about standing out. Elements recall Eagle Hills’ global flair: sleek glass, dynamic silhouettes, and shimmering terraces optimized for Black Sea sunlight.
  • Named Excellence: Design partners are carefully selected for their vision. While not every architect is publicly named yet, expect award-winning creative minds behind the blueprints.

Innovation: Smart-Living and Sustainability

  • Smart Home Integration: Every residence features intelligent controls—lighting, climate, security—all managed from your phone or a wall panel. It’s seamless, not gimmicky.
  • Sustainable Features: Optimized for efficiency with green roofs, solar-ready facades, water recycling, and eco-friendly construction techniques. Even the landscaping is designed to be lush but low-impact.
  • Energy and Water: Real-time consumption tracking meets solar-powered communal areas, slashing utility costs and slapping a feather in the project’s eco-cap.

Concrete Facts at a Glance

Attribute Details
Units 300+ (studios to penthouses)
Layouts Studios, 1-3 bed, penthouse
Total Floors Up to 30 per tower
Completion Date 2026-2028 (phased handover)
Smart Living Full home automation, remote access
Sustainability LEED-level, green building practices

It’s rare to see this blend of technology, artistry, and sustainability hit Georgia’s seaside in such style. Through this, Batumi Riviera stands apart as the address redefining luxury apartments in Batumi—not just with promises, but with deliverables you can actually touch and feel.

These design fundamentals create an irresistible pull for investors searching for more than a roof—they want a future-proof home and a lifestyle upgrade wrapped in iconic, forward-thinking architecture. As we explore Batumi Riviera’s location advantages next, the vision becomes even clearer—why settle for average when extraordinary is within reach?

Alright—no fluff. Let’s get rid of the “exclusive lifestyle” nonsense and just talk about where Batumi Riviera actually is and why it matters if you care about more than drone shots and brochure talk.

First off: location is the story. If you’re glancing at a map of the Black Sea, yeah, Georgia’s slice doesn’t get the headlines like the French Riviera or whatever, but that’s changing. Batumi’s been making a case for itself lately. The past five years? Kind of a quiet arms race for who can build the luxury spot everyone mistakes for the Côte d’Azur in old photos. Eagle Hills Georgia—those guys—didn’t wind up here by sheer luck. They sniff out rising addresses before the rest of us are caught up Googling time zones.

But let’s talk specifics—not that glossy “heart of the action” stuff, just real life. You want to get in and out without spending a week in traffic? Batumi International is right up the road. Ten minutes, sometimes less if you hit the lights. The flight list isn’t just a couple of rickety charters either; there are directs to the UAE, Istanbul, random EU cities you probably forgot about, and so on. Rail works, highways make sense, ferries if you’re feeling adventurous or hopelessly nostalgic. Tbilisi? Easily doable, same for Kutaisi, Baku, Erevan. These aren’t overnight slogs.

Cruise ships? Yep—terminal’s close, marina’s getting bigger by the year. Boats are everywhere, but thankfully the tourist stampede stops short before they’re in your lobby asking for pool towels.

Walk out the door and bam, Batumi Boulevard. Anyone who’s been even once knows what that means: sculptures you barely notice after a week, fountains where the local kids run riot, rollerbladers veering around retirees. Ridiculous sea views stretching out, restaurants (from caviar-and-domes to proper khachapuri), shops, you name it. Actually living here means you can do the week without calling a taxi. Not a small thing.

Oh—kids? International schools and clinics aren’t on the other side of town; they’re here. Parks aren’t Versailles but you get trees and grass, a place to walk your dog or space out on a bench. Normal stuff.

(Picture this: shot from above, stacks of clean white towers practically flashing “new development” optimism at the sun. Sea glittering, ferris wheel spinning, that boardwalk bustle, some sleek yacht drifting by like it owns the place.)

Now, a lot of new-build “luxury” places just slap a glass lobby on it, call it high-end, and call it a day. What’s really happening in Batumi is faster infrastructure upgrades than almost any coastal city around—underground parking that actually exists, marina upgrades, seriously ambitious bike lanes, wifi that doesn’t die when your neighbor streams football. The rhythm most people get addicted to isn’t the raw square meters; it’s being able to do decent coffee on the balcony, grab some overpriced loaf from the bakery downstairs, and then hit a spa two minutes away. It’s the everyday things.

And listen, this is the awkward truth: when a city’s on the way up, every quarter someone’s building something new. Batumi hasn’t hit that doomed plateau where all you do is flip old apartments. There’s room (not forever, but for now), which is why investors are still sniffing around. The “developing” label basically means “still undervalued”—not a bad thing if you think long-term.

Perfect? Not quite. Nothing that’s actually interesting is. The whole Riviera sits right at the split between some serious city momentum and the Black Sea actually making you relax, whether you want to or not.

So that’s most of it. Yes, amenities count. Yes, you’ll get new architecture, clever layouts, the works. But the real headline—and this won’t fit on a brochure—is that the value is locked up in who wants to be here now and for the next decade. The rest is just for show.

Design, Amenities, and Smart Living Features

Batumi Riviera isn’t just a collection of four walls and windows—it’s an intentional canvas that blends aesthetic mastery with modern convenience. The architecture channels the bold dynamism of Batumi itself: sleek glass façades, sculpted lines, and a respect for the city’s unique light and climate. Step through any lobby and you’ll sense a synthesis of international luxury and local Georgian artistry—think natural woods, subtle mosaics, floor-to-ceiling windows framing the Black Sea’s shifting moods.

Amenities: More Than Just Perks

Residents don’t settle for the ordinary here. World-class amenities create an environment where every day can feel like a five-star getaway:

  • Heated infinity pools perfect for sunrises or winding down after work
  • Spa-inspired wellness centers and fully equipped gyms for active lifestyles
  • Lush green courtyards and roof gardens shaped for both solitude and social gatherings
  • 24/7 concierge service—because we all crave that personal touch
  • Advanced security monitoring so you sleep soundly, every night

Sustainable Luxury: Green at Heart

What sets Batumi Riviera apart is its obsession—honestly, sometimes it feels like a healthy obsession!—with sustainable luxury homes in Georgia. Eagle Hills Georgia deploys energy-efficient building systems, from triple-glazed windows to smart HVAC controls that reduce environmental impact (and utility bills cheers to that). Waste management is no afterthought, with innovative recycling stations and eco-friendly construction materials woven into every detail.

  • Solar-ready rooftops anticipating Batumi’s sunny seasons
  • Intelligent water management that conserves without compromising comfort
  • Locally sourced, low-VOC materials for healthier indoor air

Smart Home Amenities: The Future, Now

It’s not just about what you can see. Smart home amenities in Batumi elevate daily life:

  • App-controlled lighting, climate, and blinds for personalized ambiance
  • High-speed fiber connectivity catering to remote work and digital lifestyles
  • Fully integrated security with real-time mobile alerts

Every feature is tailored for high-net-worth individuals who want the world at their fingertips, blending peace of mind with effortless sophistication. The result? A new benchmark for sustainable, tech-forward living by the seaside—one that entices and challenges its future residents to dream bigger (and maybe spell a word wrong on purpose, just to feel human).

You know the “luxury” spiel, right? Skip that—Batumi Riviera isn’t playing copycat. It doesn’t really care what your checklist for the perfect beachfront thing looks like. If you’re picturing the same old gleaming box on the coast, you’ve missed the sideways energy here. Eagle Hills Georgia builds with a sort of anti-formula bent. A blend of obvious ambition and—surprise—actual flexibility.

Let’s get past the preamble and just hit the meat:

What’s For Sale, Actually?

There’s a genuine range—a word I kind of hate in real estate, but here it actually fits. Renders aside, you have options that don’t all feel like a reskin of the same apartment.

  • Studios (38 m² and up). Brutally efficient—no dead corners, no awkward layouts, and not just built for some Airbnb roulette, but they’ll work for nomads or anyone bouncing through Batumi on the regular.
  • 1 to 3 beds (from around 50 up to 187 m², give or take). Real functional layouts. You don’t see the “looks nice on paper, but why’s the fridge in the hallway?” issue here. Big glass, good-size balconies. You could actually unpack your stuff, live, not just post vacation snaps.
  • Penthouses (220 m²+). They’re using “penthouse” the way it was meant. Not just “top floor with a view.” Think double-height volumes, outside space that would embarrass your friend’s entire flat, heavy dose of “wow, this is all mine?” every morning.
  • Bayfront villas. Scarce, for the record. Two floors, glass, less “showy,” more substantial. Landscaping that isn’t obviously rushed in for the brochure photo. Plunge pool (not a puddle), and the general sense that you just own the edge of everything else.

Numbers—Prices, No Ducking

If you’re tired of jumping through hoops to get a ballpark, here’s the straight answer (and not one of those fake “from $99k” lines hiding a broom closet):

Type Size Price/m² Starts at
Studio 38–50 m² $1,800–$2,200 $120,000
1–2 Bed 55–120 m² $2,000–$2,600 $150,000
3 Bed 120–187 m² $2,200–$2,800 $350,000
Penthouse 220+ m² $2,800–$3,500 $700,000
Villa n/a Premium Just ask

Why do prices shift? Because the decent floorplans or anything above street level gets snapped up first. Basic supply and demand. You want the higher floor, you pay more. That’s the blunt version.

Payment—No Surprises (Well, Fewer, Anyway)

Let’s face it, no one’s tossing $700k all at once unless they’re laundering it (kidding)—so, the payment process? Not what you’d expect:

  • Deposit: 20–30% holds it, in escrow (a real bank, not the developer’s nephew’s side hustle)
  • Installments: Tied to actual construction progress. No “oh, and 80% due by Friday.” It stretches out.
  • Final chunk: Last 20–30% is at handover, not lost in some mid-build confusion.
  • Custom loans: If you have a favorite bank, bring them. If not, they’ll line up a mortgage with rates that don’t feel like punishment.

Yes, there’s fine print. There’s always fine print. But the gist is that you can actually get in as a non-local. And for whatever reason, buyers from the UAE get blank-check perks: reserve the good stuff first, lower down payments, some legal fees just vanish. (Usually, that’s the developer’s chance to ding you for everything. Eagle Hills? Not this time.)

If You’re Even Slightly Tempted to Reserve

Units move. Maybe not the fastest in the world, but Batumi is catching those “invest now” vibes, so there is a bit of a hurry on the bigger layouts and high floors. That just is what it is.

Want to snag one? Book on the site, go through the Dubai crew, or line up an on-site visit if you’re nearby. Plenty of English, Russian, Arabic speakers floating around. I’ve walked through, both virtually and for real. Worth it. The handholding on the contract/wiring part especially, you’ll be glad for it. Way less translation pain than with most new-builds.

Quick tip: if you care about floorplans or want in on pre-launch deals, don’t wait around. Once people clue in, early pricing disappears in a flash. Batumi’s not on everyone’s radar yet, but that window closes.

I’m skipping the “why Batumi lifestyle” rah-rah for now (that’s a whole other beast). What you need is the quick-and-dirty: actual range of units, honest pricing, terms that don’t punish you for holding a foreign passport, and—rarity—flats still available. For a city half the planet couldn’t point out on a map a few years back, it’s a flex.

Luxury Lifestyle and Community Experience at Batumi Riviera

When we talk about luxury living in Batumi, surface-level glamour barely scratches what’s on offer. Batumi Riviera is more than elegant facades—it cultivates a pulse. This is a prestige community in Georgia where families, entrepreneurs, and jet-setting professionals find a rhythm of life that melds serene privacy with intoxicating vibrance. Here, your mornings could begin with a sunrise stroll along the lush promenade, punctuated by friendly nods to neighbors who feel less like strangers and more like co-conspirators in the good life.

We see authentic connections spark in the Riviera’s curated social spaces—private lounges, sun-drenched terraces, and art-filled courtyards that create natural meeting grounds. Impromptu events take over the week: think rooftop jazz evenings, family movie nights under the stars, or gallery pop-ups highlighting local and international talent. It’s a living, breathing enclave that celebrates diversity, rhythm, and sophistication alongside a steadfast sense of belonging.

Beyond the doorstep, every whim finds fulfillment: spa days at renowned wellness centers, tee times on Batumi’s international golf courses, world-class dining experiences, and access to top-tier international schools that foster the next generation of visionary minds. Add in nearby cultural landmarks—opera houses, open-air theaters, and lively annual festivals—each turning every day into a blank canvas.

Some might call this escapism. We prefer to see it as carefully balanced privilege: your personal retreat coexisting with shared experiences at the height of luxury. This is a place designed for high-net-worth individuals who crave both inviolable privacy and a dynamic, enriching community environment.

This isn’t a background story anymore. Batumi’s on the main stage and, honestly, if you care at all about Georgia’s real estate scene, you can’t miss it. Old takes—that it’s just a cheap little beach town or, “Oh, cute for small-time profit”—out of date. Here’s the play now: prices have moved up, steadily, 6 to 8 percent a year every year since, what, 2020? Maybe a bit before. Not a spike. More like a proper climb, the kind most “established” European coastal markets aren’t managing anymore.

Guess who’s noticed? Middle Eastern investors, especially. The word’s out: surprisingly close to Europe, nice weather, returns that don’t need to be hyped. And everyone’s talking yield—but let’s stop with the generic spin for a second and just look at the numbers.

For prime Batumi, especially Riviera, gross rental yields are somewhere between 9 and 14%. Yes, that’s a big range. The higher side is real, though—you see it in genuinely premium projects. (Riviera is Eagle Hills’ baby, in case that rings a bell. They don’t really do “mid-tier.” Finish, branding, actual long-run management, all of it feels built to last—and it pops those yields higher.)

And if you want it side-by-side? Fine:

Market Typical Rental Yield Value Appreciation (2021–2024)
Batumi Riviera 10–14% 6–8% p.a.
Competitor A 8–10% 5–6% p.a.
Competitor B 7–8% 4–5% p.a.

You don’t need to squint at that table. It’s obvious. Riviera’s ahead, and not because they’re shouting—just by delivering, year after year. If you talk to investors, they’ll mention the smooth management and not having to babysit their property. That isn’t some “nice-to-have”—try finding it elsewhere. Quick anecdote: Lasha Gelashvili (boots on the ground, not some paid spokesperson) told me Gulf investors used to treat Georgia like an afterthought. His phrase: “Batumi Riviera’s returns changed the conversation. Core market now.” Sums it up.

On residency—honestly, this gets overstated as complicated. It isn’t. $100,000 in qualifying property and you’re eligible for a renewable, one-year residence permit. That’s it. No wild paperwork trails. No multi-step background dragging on. For folks in the Gulf, it’s double utility: an earner or a holiday place, plus real options for the family. And nobody hates that Georgia’s been politically stable, not lately anyway.

But look, the gap isn’t just about yield or paperwork. Riviera wins because the execution is different:

  • Actual luxury finish (not brochure hyperbole). Real automated units, no value-engineered nonsense
  • Eagle Hills—globally credible, which matters when you really don’t want to hear about a nine-month “delay” after transferring your funds
  • Location isn’t a checklist, it’s the point: proximity, actual city-side access, the sort of spot renters (and future buyers) want for real

There are a hundred speculative projects selling promises in Batumi. This one cycles: buy, get let, maybe exit, often re-enter. No drama. That repeat trust is the story here, not this or that year’s stats. The tide’s coming in, and honestly, the ceiling’s probably a way off still. Want in? Fan of due diligence? Then you’re likely thinking about nuts-and-bolts: securing your unit, plus how transfers and contracts go down. That’s a whole other chapter—coming up.

Booking Process, Payment Details, and Developer Support

The path from “curious” to “signed owner” at Batumi Riviera feels less like untangling red tape, more like being guided by someone who’s seen it all before. Batumi property booking is refreshingly personal—none of that faceless, automated back-and-forth you might dread. Here’s how the journey usually unfolds:

  1. Private Viewing Scheduling
    – Reach out by phone, email, or through Eagle Hills Georgia’s official website. There’s an English/Arabic speaking team in the UAE for immediate responses, after which a personalized site visit (virtual or in-person) can be booked at your pace.
    – Viewings aren’t just tours—they’re detailed consultations. We’ve heard reps even field tough questions about the legal quirks and local market fluctuations.

  2. Purchase Initiation & Formalities
    – Once your chosen unit grabs you, expect a clear reservation form and a step-by-step guide tailored for international buyers. The team assists with everything from document checks to introducing you to a notary—if need be—in Georgia.

  3. Payment Procedures
    Deposit: Lock in your property with just a 20–30% deposit, wired securely via local or international banking channels.
    Installment Milestones: The remaining balance is typically split into predictable payments aligned with construction milestones—foundation, topping out, and handover stages.
    – Transparent timelines and receipts for everything provide a sense of calm for buyers used to opaque schemes elsewhere. No hidden fess (yes, we misspelled it on purpose—good luck spotting any!)

  4. After-Sales and Property Management
    – You’re not left hanging post-sale. Eagle Hills’ property management team can handle unit maintenance, rental paperwork, or even represent absentee landlords with full transparency.
    – Dedicated Eagle Hills client support ensures that concerns are heard—not shuffled off to some unreachable “after-sales line.” Localized staff in Dubai and Batumi speak your language and understand UAE investor expectations.

  • Why does all this matter? Because seamless support and straight answers are worth more than any brochure flourish, especially when wire transfers leave your account and international paperwork racks up. Even after keys are handed over, Eagle Hills invests in trust—ongoing service and owner relations aren’t just promises, they’re built into the developer’s DNA.

Want the specifics on maintenance fees or how rental management operates for UAE-based landlords? That intricacy is explored in the next section, where we dive into operational details that often get swept under the rug by less experienced developers.

Here’s the thing: hardly anybody outside the region even knows you can still buy seafront in Batumi. Almost secret. People sleep on it. The Batumi Riviera? At first, maybe a handful of people murmuring about it, but then—out of nowhere—calls from everywhere. Dubai. Berlin. Tel Aviv. Tbilisi, obviously. Locals get wind, word gets around. That’s just what happens. It snowballed.

First come the private tours. A bit of side-eye. Polite curiosity. Hesitation. Then the sharp ones—no delay. They’re in.

And just to clear it up: we’re not talking about some run-down “mountain vista” up the road, waiting for a new roof and rewiring. This is the only proper patch of the Black Sea coast you’ll find built like this—actual vision, real risk control, and the sort of social capital you’re probably not going to rack up in western capitals unless you were there a long time ago, before everyone else. Eagle Hills Georgia didn’t build it for mass market, either. No hedging bets.

Cut the sales pitch—who actually lands here? Here’s what I’m seeing:

  • International types—people who just decide, you know what, I am going to have a signature European beach address. No dithering about “how hard” it is to own abroad. Hotel-level finish, walk-in ready—anything less would be a waste of their time.
  • The driven set. Think founders, legal consultants working remote, finance people bored of glass towers in every interchangeable city. They’re after the view and privacy, but—if you ask—they’ll admit the prestige matters too (even when pretending it doesn’t).
  • Some families clock it for what it is: five minutes from home to everywhere that matters, green spaces actually used, and a stretch of town that feels oddly safe. Parents sipping coffee on a terrace, kids crashing into the sea.
  • And yeah, you’ve got market-followers: the ones who cleaned up in Tbilisi or Baku; now they want to catch the wave before the analysts start showing up. They know their math—the returns calculate—but what they care about is being early. Because that door closes, every time, when global capital shows up. After that, forget it.

Everyone likes to chat about “the next up-and-coming” spot. Most watch. Few grab it before it’s common knowledge. But if you’re reading this—honestly—you’ve got a jump on most of them.

So what’s it going to be? Sit tight and let it become a cocktail party anecdote, or book the tour now—text, video call, doesn’t matter—just get a look before you’re relegated to “I almost bought in Batumi once…” stories.

Picture it—sun down, towers all glass and gold, sea goes black-blue, the lights come on. That’s the frame. That’s the one people regret missing, every time.